The Hard Work of Social Media Marketing
We always ask new members of ActiveTravels how they found us. As we enter into our fifth year of business, more and more clients are saying that they came upon us in a Google search. Very few things make me happier than having complete strangers from around the globe ask us for our travel expertise. Sure, we love referrals, but there’s something terribly exciting about getting an email or call from the UK, Switzerland, New Zealand, and across the US from someone out of the blue. I mentioned this to our social media guru, Ross Lasley, owner of the acclaimed Internet Educator, and it resulted in one of his columns. I came across it recently and I was flattered. Ross understands that nobody finds you on Google by luck. It comes from years of hard work, getting your business out there through all channels of social media. I’ve been blogging regularly since 2009, probably the same I time I joined FaceBook and LinkedIn. The Twitter account came in 2011, Instagram this past year. It’s a steady stream of content, not unlike the hundreds of articles I wrote the 20 years prior. Build it and through hard work they will come.
When the actor Steve Martin first viewed a painting by Lawren Harris, he mistook it for a work by Rockwell Kent. 
If the thought of climbing a mountain makes you sweat long before leaving your car, wipe your brow and give 2,804-foot Willard a try. In less than an hour, you’ll make it to the peak where jaw-dropping views of Crawford Notch stand below you, a reward for your slight efforts. The hike begins behind the Crawford Notch Visitor Center, former site of the Crawford railroad station. The trail starts off sharply but becomes more gradual as you crisscross through a forest of dense pines. Eventually, sunshine seeps into the woods and you’ll reach a large opening, the light at the end of the tunnel. Look down from the rocky ledge at the old railroad line, carved into the mountainside, and the onslaught of cars that snake through Crawford Notch on Route 302. Then pat yourself on the back for climbing a White Mountain. 
After 700 years of Swedish rule, the area known as Finland served as a battlefield for Russian-Swedish conflicts until it fell into Russian hands in 1809. As an autonomous grand duchy of the Russian Empire, it was allowed to develop politically, eventually leading to independence during the turmoil surrounding the Russian Revolution in 1917. To celebrate its centennial, Finland kicked off