Arthur Frommer, In Memoriam

I was saddened to hear that Arthur Frommer, the travel writing legend who penned “Europe on 5 Dollars a Day” in 1957, died yesterday at age 95. He not only started the budget travel movement across the globe, but launched many travel writing careers including mine. I first met Arthur in 1991, when my brother, Jim, was his lecture agent at ICM. I had just returned from a 4-month backpacking trip through the South Pacific, New Zealand, and Australia and had the glimmer of an idea of becoming a travel writer. At the urging of my brother, he met me in his office and told me of the newsletter he founded called “Frommer’s Trips and Travels.” If I really had the desire to write, put together a 1000-word story on one of my recent travel destinations. So I went back to my apartment and typed on my trusty typewriter a story about traversing the largest sand island in the world, Fraser Island, off the central coast of Australia. He accepted the manuscript and never stopped accepting my story ideas for the next decade
I would write stories on canoeing under the midnight sun in Finnish Lapland, attending a festive Hindu funeral in Bali, and scuba diving with hammerhead sharks in Rangiroa, French Polynesia. He knew my love of adventure, so when Frommer’s joined forces with Outside Magazine in 1994, he gave me my first big break, a book deal titled “Outside Magazine’s Adventure Guide to New England.” I would spend the entirety of 1995 crisscrossing the six states of New England in all seasons via mountain bike, canoe, cross-country skis, or more than likely, my own two legs, hiking up countless peaks.
The book jump-started my career, as I soon became columnist at a new publication created by National Geographic, National Geographic Adventure, and contributor at many other publications including Outside, Men’s Journal, Yankee Magazine, Boston Globe, and Arthur’s own fledgling publication, Arthur Frommer’s Budget Travel Magazine.
I used to love coming into Arthur’s office in Manhattan with my long list of story ideas for the magazine. He would listen patiently and then come up with his own brilliant topics like, “Steve, you know Aruba, Bonaire, and Curacao hasn’t had a hurricane hit them in over a century. Why don’t you head there this summer and tell me about all the adventures.” I would always walk out of his office with at least one assignment, if not more, making my trip to New York a success.
While I’ve had the good fortune to run into Arthur’s daughter, Pauline, over the years speaking at various travel shows, I honestly can’t remember the last time I saw Arthur. But I remain eternally grateful for the opportunity he gave this one young writer with a sparkle in his eye. He made his dream come true.

For the past decade, I have been asked to speak once a semester about my life as a travel writer at an Emerson College magazine writing course. I always bring a thick of folder of more than 200 rejection letters. It includes my favorite rejection from Mad Magazine, simply a box checked next to the line, “It just didn’t tickle our funny bone.” Universities do a wonderful job of teaching the craft of writing, but rarely touch on the psychological aspects of rejection and the necessary business skills to market your wares. Close to half my time, especially in those early years, was spent peddling my writing to editors (and screenplays to production companies). Almost every day, I would return from my mailbox with a stack of rejection letters. It was an incredible struggle, the reason why many of the creative people I met in those early years in New York are no longer writing professionally.
I’ve been blogging since 2009, which adds up to quite a lot of content over the years. A good friend recently told me to emphasize the Advanced Search function on the blog page. Simply type in the locale you want to visit and up pops the blogs I’ve written about that destination. For example, I typed in "Mississippi" in the Advanced Search line and again on the second page Keyword line and 19 blogs I wrote on the state appeared. This includes one of my favorite stops, "
Heading back to Maine last week with the family, it’s hard not to think of all the stories I crafted on the adventures in this state. The vast wilderness of the interior and rambling ocean shoreline has provided the inspiration for at least 100 stories and many chapters of travel guidebooks. Paddling on Long Pond and listening to loons in Maine’s North Woods, it was hard not to think of the time I paddled with the Conovers on the Allagash River or Kevin Slater on the West Branch of the Penobscot, still one of my favorite stories for
My conversations with Marie Pechet usually started with a line like this: “I have chemotherapy in a couple hours and you won’t hear from me in the next 3 days.” We had met two years ago when a mutual friend introduced us. She was interested in traveling to an off-the-beaten-track locale, much like her beloved
Every year for the past decade, I have been invited to speak at a magazine writing course at Emerson College on my life as a travel writer. One of my favorite props to bring to that class is a folder filled with at least 200 rejection letters that I pass around. I especially like the one rejection from Mad Magazine that simply checks off a box: “Didn’t tickle our funny bone.” When I first started as a freelance journalist back in the early 90s, you would send a query letter with a self-addressed stamp envelope. If the publication liked your idea, they would more than likely call you to do the assignment. If they didn’t like the pitch, they would send back a rejection letter. I’m not sure what masochistic strain of my personality persuaded me to collect these rejection letters, but I cherish them now. Many editors were encouraging, writing comments like “please send us other ideas.” One editor would simply write “Nope” on my pitch letters and send it back.